Nigeria’s Glo: One of Africa’s biggest brands

Nigeria’s Glo: One of Africa’s biggest brands

Globacom has emerged one of the 10 most valuable brands in Africa and the only privately owned company to make the top 10 at the inaugural Brand Africa 100 Awards.

The ceremony was held by Brand South Africa and Brand Leadership Academy, in South Africa.

According to the organisers, Brand Africa 100 was based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.

This seminal research developed by the Brand Leadership Academy, in partnership with TNS and Brand Finance Plc has set the standard for brand evaluation on the continent.

The evaluation

The appraisal also takes into consideration how brands are evaluated by both consumers and investors, taking into consideration how consumer affinity for brands translates into value for the investors.

It was conducted across Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.

The naming of the chairman of Globacom, Dr Mike Adenuga as one of the continent’s top indigenous brands is an honour on a man whose vision has propelled the company to this level in eight years of its establishment.

Aside from Nigeria, its headquarters, Globacom currently has operations in Benin Republic, Ghana, Senegal, Gambia and Ivory Coast.

The results of the Brand Africa 100 awards proved that African brands were gradually making headway, representing 33.7 per cent of all the brands nominated, while international brands had 66.3 per cent.

NP/Adekusibe/Ekata