Mandela Day: South Africa unveils new revolution campaign
Funke Atohengbe, Pretoria

A new social revolution campaign aimed at popularizing the 67 minutes of making the world a better place for all on Mandela Day has been unveiled in South Africa.

The campaign

“Play your Part” is a new campaign developed and launched by the International Marketing Council (IMC) at the Nelson Mandela Foundation in Johannesburg.

The campaign is designed to encourage all South Africans to use the resources at their disposal, be it time, money or skills, for the benefit of their fellow human beings.

IMC boss, Miller Matola said ‘Play your Part’ is aimed at civil society, government, corporate and individuals.

"A nation of people who care deeply for one another and the environment in which they live and who take action by doing something positive, whether big or small, is good for everyone,” he said.

Frank Meintjies, from the Nelson Mandela Foundation, said: “Just like what the apartheid icon did, they all have a role to play in the society as ambassadors of South Africa.”

Mandela Day is the birthday of former South African President, Nelson Mandela who was born on July 18, 1918 in the former Transkei homeland.

On the day, people all over the world are encouraged to dedicate at least 67 minutes of their time to do community work in celebration of the values and principles Mandela stands for.

Mandela, who turns 93 this year, will celebrate his birthday at his home in Houghton, Johannesburg, with 90 kids from all the country's nine provinces.